Client: Unlisted Collection

About:

'Unlisted Collection: is the umbrella brand that comprises unique, high quality boutique hotel properties and restaurants in Singapore, London, Shanghai and Sydney. Our hotels are set within heritage listed buildings which have been sensitively restored and re-adapted into radical, cutting edge lifestyle concepts that culminate into an unforgettable experience for our guests.

Seven boutique hotels and twenty restaurants in four major cosmopolitan cities, hotelier and restaurateur Loh Lik Peng presents, Unlisted Collection: – an umbrella brand that binds all of his design-driven boutique hotels and restaurants in Singapore, Shanghai, Sydney and London together.

Unlisted Collection: was founded in 2011, totaling to 27 properties to date since its first property in year 2000.

The collection's whimsical and quirky take on each of their hotel inspires the use of Dadaism in the brand identity and collateral, where images are picked and paired with deliberate irrationality. Designed by Singapore-based design firm, Foreign Policy, the colon in the logotype gives room for imagination of the hotel by the guests, leaving it open for their own interpretation.

“Unlisted Collection has come together at an exciting time as we continue to look for ways to improve guest interaction and experience; and also to incorporate future properties into the group. The intention always is to ensure that each property retains its unique identity and individual spirit but allowing our guests to see what other choices they have within the group,” says Founder and Director, Loh Lik Peng.'

http://www.unlistedcollection.com/

The Hawkins Hotel

The hotel is designed under the umbrella of Unlisted Collection and it will take into consideration all the principles of the mentioned hotel chain. The Hawkins Hotel is a design driven boutique hotel that incorporates the history of the building in its design and that is aware and considerate of its surroundings.

Source: http://www.unlistedcollection.com/about